The blog
Launch early. Leave a lasting signal.
Guides for founders on the whole launch: before it, the day itself, and the months after, when a product has to keep being found.
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Build in Public Before You Launch
Building in public means sharing your progress, decisions and mistakes while you build. It can create a following before launch,…
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Why upvote cycles stopped working
An upvote cycle rewards how many people react in a short time. It measures attention on one day, not usefulness…
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What to publish so it is still working next year
To have something still working next year, publish clear permanent pages: a plain description of the product, an account of…
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What separates a launch that lasts from one that dies in 48 hours
A launch lasts when it leaves readable, permanent, independent pages behind. It dies in 48 hours when everything that describes…
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What an honest review does that a badge does not
A badge tells a reader that someone approved a product. An honest review tells them what it does, how well,…
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What a founder interview is actually worth
A published founder interview is worth what it adds that the product page cannot: the reasons behind the product, the…
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The half-life of a launch
The half-life of a launch is how long it takes for the attention it produced to fall by half. Attention…
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Permanent coverage versus a ranking day
A ranking day gives a product a place on a list for about a day. Permanent coverage gives it pages…
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How discovery actually happens now
People find new products through search, through recommendations from people and communities they trust, and increasingly by asking AI systems.…
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What to prepare before you submit your launch
Before you submit, have a working product we can see, a clear one paragraph description, the key facts, a short…