The blog
Launch early. Leave a lasting signal.
Guides for founders on the whole launch: before it, the day itself, and the months after, when a product has to keep being found.
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Why your launch disappeared from search
A launch disappears from search when the pages that describe it are thin, unindexed or short lived: a one line…
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What makes a page quotable
A quotable page puts the answer in a short, self contained sentence near the top, states facts with their source…
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What an AI sees when it reads your site
An AI system reads the text it can fetch from your pages, not the design. If your content depends on…
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The pages every product needs before launch
Before launch, a product needs a clear home page, a product or features page, pricing, an about page, a contact…
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The difference between traffic and discoverability
Traffic measures how many people visited. Discoverability measures how easily someone who needs your product can find it without you…
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Schema for a product or a startup
Schema markup is structured data that tells search engines and other systems what a page describes. For a startup, use…
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Product Page SEO for a Startup
Product page SEO for a startup starts with one plain statement of what the product does and for whom, placed…
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Naming, and how findable your product name is
A findable name is one people can spell after hearing it, that does not collide with common words or other…
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Getting cited rather than ranked
To be cited, a page must say something specific and checkable that a system or a writer can attribute to…
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Your first ten customers
Your first ten customers are best won one at a time through direct conversation. Treat each as a source of…