Topic
Pre-Launch
-
Where to Find Early Adopters
Early adopters are people who already feel the problem sharply enough to try something unfinished. Find them where they complain…
-
What a waitlist tells you and what it does not
A waitlist tells you that some people are interested enough to leave an email address. It does not tell you…
-
Waitlist conversion rates, with real numbers
A waitlist conversion rate is the share of visitors who sign up, and it only means something against your own…
-
Referral waitlists
A referral waitlist rewards subscribers for inviting others, usually with earlier access. It can extend your reach cheaply, but only…
-
Pre-Launch Landing Page
A pre-launch landing page needs one headline that states the problem and the promise, a short explanation of what is…
-
Pre-launch email sequences
A pre-launch email sequence is a short series of messages that keeps subscribers warm until launch: a welcome that asks…
-
Lead magnets before the product exists
A lead magnet before launch should be a small, useful resource tied to the problem your product will solve, so…
-
How to get your first 100 signups
Your first 100 signups come from direct conversation, not advertising. Find the places where people with your problem already ask…
-
How to build a waitlist
To build a waitlist, name one problem and one audience, put a single signup form on a focused page, send…
-
Coming Soon Page: What It Needs to Collect Emails
A coming soon page collects emails only if it says what is coming, who it is for, and why someone…
Have a product at the right stage?
Submit your launch and get a permanent page, a founder interview and an honest review.