The blog
Launch early. Leave a lasting signal.
Guides for founders on the whole launch: before it, the day itself, and the months after, when a product has to keep being found.
-
Why the launch spike does not convert
The launch spike does not convert because most of the visitors it brings are curious rather than in need. They…
-
When you have actually found traction
You have found traction when people who match your target keep using the product, some pay without being pushed, and…
-
When to relaunch and when not to
Relaunch when you have changed something substantial, such as the product, the audience or the offer, and have a reason…
-
When nobody buys
When nobody buys, work out where the chain broke: nobody saw it, nobody understood it, nobody wanted it, or nobody…
-
What to do with day-one traffic
On launch day, reply to everyone, record where each visitor came from, make it easy to sign up, and write…
-
User Activation for a New Product
User activation is the moment a new user first gets the value your product promised. Define it as one concrete…
-
The first seven days after launch
In the first seven days after launch, contact the people who engaged, fix whatever plainly broke, write down what you…
-
Product Launch Metrics: What They Actually Mean
Product launch metrics matter only if they show behavior. Visitors show attention, signups show interest, activation shows value, return visits…
-
Getting useful feedback from early users
Useful feedback from early users comes from asking about what they did, not what they think, and from watching what…
-
From waitlist to paying customers
To turn a waitlist into paying customers, write to people individually, give them a clear reason and a simple way…