The page stays
Once published, your page remains at its address. It is not removed after a day or a week. It is meant to be read months later, by people who have never heard of your launch.
What to do with it
Link to it. Add it to your site, your profiles and your outreach. An independent page is useful when someone asks what your product is.
Quote it. Use the interview and the review where they help, with attribution.
Share it. Post it, send it to people who might care, and point to it when the product comes up.
Use the materials. Where your level includes quote cards or reusable assets, use them. See Basic, Full and Premium Evidence Launch compared.
What we do
Correct errors. If something is factually wrong, tell us. We check it and correct it, with a note if the change matters.
Keep the page readable. We maintain the technical side so that it can be found and read.
Update, where included. At the level that includes update rights, we can revise the coverage as the product changes.
What you should do
Keep us informed of major changes: a new version, a change of price, a shift in what the product does. A page that describes a product that no longer exists in that form loses value.
What to expect
We do not promise traffic, signups or revenue. A page like this works slowly and steadily. You may see visitors arriving from searches over the following months, and mentions in AI answers may appear, though such systems vary and we cannot promise any particular result. See how discovery actually happens now.
Keep building
Coverage helps most when it sits among other good pages: your own clear product pages, your own account of why the product exists, and your own guides. See what to publish so it is still working next year.
When your product grows
If the product reaches real traction, you will have outgrown our territory, and that is a good thing. The page remains as a record of the early stage. See when you have actually found traction.
A short routine for the first month
- Week 1: Add the link to your site and profiles. Tell the people who helped.
- Week 2: Use the interview and review in conversations where they fit.
- Week 3: Note any questions that readers ask that the page does not answer.
- Week 4: Send us any factual corrections or major changes.
This keeps the page working for you and keeps it accurate.
Reading the first signs
Early on, you may see little. Pages take time to be indexed and read. Look at visits from search and from referrals in your analytics, and note the date. If you see visits from places you did not prompt, the page is starting to work.
Making the most of it
A page like this works best alongside your own pages. Link to it from the product page, mention it in your newsletter and use it when someone asks what the product is. The more it is read and linked, the more useful it becomes.
When something is wrong
If you spot an error, tell us as soon as you can with the correct information and, if you can, a source. We will check and correct it. If the product has changed in a way that makes the page misleading, tell us as well.
Related
For the structure of the page, see the permanent launch page: what goes on it. The pillar is how to launch a product on Early Launch.
