Author
Zach Bowman
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Pre-Launch Landing Page
A pre-launch landing page needs one headline that states the problem and the promise, a short explanation of what is…
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Where to Find Early Adopters
Early adopters are people who already feel the problem sharply enough to try something unfinished. Find them where they complain…
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What an honest review does that a badge does not
A badge tells a reader that someone approved a product. An honest review tells them what it does, how well,…
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Permanent coverage versus a ranking day
A ranking day gives a product a place on a list for about a day. Permanent coverage gives it pages…
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Basic, Full and Premium Evidence Launch compared
Basic Evidence Launch gives you a permanent page, an interview and a concise assessment. Full adds a deep review, a…
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What a launch on Early Launch includes
A launch on Early Launch includes a permanent page for your product, a published founder interview and an editor-written assessment.…
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Product Page SEO for a Startup
Product page SEO for a startup starts with one plain statement of what the product does and for whom, placed…
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The difference between traffic and discoverability
Traffic measures how many people visited. Discoverability measures how easily someone who needs your product can find it without you…
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What to do with day-one traffic
On launch day, reply to everyone, record where each visitor came from, make it easy to sign up, and write…
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Why the launch spike does not convert
The launch spike does not convert because most of the visitors it brings are curious rather than in need. They…