Evidence Launch
Evidence Launch is the name of our method: we cover a product from evidence, and we publish what we find as permanent pages. It comes in three editorial levels. There is also a self-serve kit, described in the Early Launch Kit.
The levels differ in depth and in what you can do with the coverage. They do not differ in honesty. Every level carries the same editorial standards, and every review is signed by the editor.
Basic Evidence Launch
What you get:
- A permanent page for your product
- A published founder interview
- A concise assessment of the product
Who it suits: founders who want an independent, findable record of the product and a clear account of who built it and why.
Full Evidence Launch
Everything in Basic, and:
- A deep review of the product
- A founder profile
- Quote cards for sharing
- A library of reusable assets drawn from the coverage
Who it suits: founders who want a fuller assessment and materials they can use in their own outreach and on their own pages.
Premium Evidence Launch
Everything in Full, and:
- Testing of the product
- Comparisons with alternatives
- Update rights, so that the coverage can be revised as the product changes
- Support with distribution
Who it suits: founders with a product that is changing quickly or that sits in a crowded category, who want ongoing, deeper coverage.
What does not change
At every level, we do not promise a favorable verdict. We do not promise traffic or revenue. We state weaknesses honestly. And we publish a single disclosure notice about possible commercial or ownership relationships.
Choosing
Ask what you need. If you want a findable record and a conversation, Basic does the job. If you want a thorough review and materials to reuse, look at Full. If your product changes often, or you want to be placed against alternatives, consider Premium.
If you are not sure your product is ready, start with the kit and its readiness audit.
How to start
You choose a level when you submit your launch. If you are unsure, say so and we will help you decide. See what to prepare before you submit your launch.
A short table
| Basic | Full | Premium | |
|---|---|---|---|
| Permanent page | Yes | Yes | Yes |
| Founder interview | Yes | Yes | Yes |
| Assessment | Concise | Deep review | Deep review |
| Founder profile | No | Yes | Yes |
| Quote cards | No | Yes | Yes |
| Reusable asset library | No | Yes | Yes |
| Testing and comparisons | No | No | Yes |
| Update rights | No | No | Yes |
| Distribution support | No | No | Yes |
The table summarizes the levels described above. Details of what each includes are agreed when you submit.
Questions to help you choose
- Do you need only a findable record, or also materials to reuse?
- Will the product change soon in ways you will want reflected?
- Is your category crowded, so that a comparison would help readers?
- How much of your launch do you want to run yourself?
If your answers lean toward a single clear record, Basic is likely enough. If they lean toward reuse and depth, consider Full. If they lean toward change and comparison, consider Premium.
What does not scale with the level
Honesty. A Basic page and a Premium page are held to the same standard: specific, dated, signed, and open about limits. A higher level gives you more work from us, not a kinder verdict.
Related
For the parts of each, read what a launch on Early Launch includes. For the pillar, see how to launch a product on Early Launch, and when you are ready, submit your launch.
